Tell us what you think about the Cultural Exchange Website and enter a prize draw to win a £100 Marks & Spencer gift voucher (only redeemable in the UK). It should take up to 2 minutes to fill in this survey. All the information will be kept confidential. Thank you Q1 What was the main reason you visited this website today?                                             To get information   Nothing specific, just surfing To apply for discounted tickets   Other (PLEASE SELECT AND SPECIFY IN THE BOX BELOW) Q2 Which areas of this website have you visited today? (SELECT ALL THAT APPLY)   Why?   Media Centre   Experience culture near you What?   China Design Now   Ticket Offers Where?   China Now   Other Image Gallery   Design Miami   None of these Keep updated   Foundation HSBC pour la Photographie   Q3 Which areas of China Design Now did you visit?   In detail   HSBC Advertising   HSBC Yan Shu Commission Exhibition   HSBC Chinese Design Bursary   Q4 Which areas of China Now did you visit?   In detail   China Dance Now   China Now Regional Events China Art Now   China Education Now

Q5 Are you aware of ...   China Design Now exhibition at the V&A, London   China Now Festival   None of these Q6 Have you been or do you plan to visit...   Have been to   Intend to   Do not intend to   Not sure   China Design Now exhibition at V&A, London         China Now Festival       Q7 How would you rate this website for finding out what you wanted?   Excellent   Good   OK - neither excellent nor very poor   Poor   Very poor   No opinion Q8 And how would you rate this website for ease of use?   Very easy   Easy   OK - neither difficult nor easy   Difficult   Very difficult   No opinion

Q9 Is there anything missing that you would like to see on this website? Q10 Did you know before filling this survey that HSBC sponsors...(PLEASE SELECT ALL THAT APPLY)   China Design Now   Did not know about any of the sponsorships China Now Festival   Q11 How well does the sponsorship of the China Design Now exhibition fit with your overall image of HSBC?   They fit really well together   They fit quite well together   They don’t fit together at all They fit well together   They don’t really fit that well together   No opinion

Q12 How did you find out about this website?                           (SELECT ALL THAT APPLY)   A poster   HSBC website Leaflets / printed / promotional materials   HSBC statement A newspaper / magazine advertisement   HSBC intranet Editorial in a newspaper / magazine article   Word of mouth Search engine   Other (PLEASE SELECT AND SPECIFY IN THE BOX BELOW) We would now like to ask you some questions about yourself. This is really useful as it helps us understand the preferences of different groups of people. Q13 How old are you?   Under 16   25-34   55-64 17-18   35-44   65-74 19-24   45-54   75+

Q14 Are you male or female?   Male Female Q15 Where do you live most of the time?   Central London (Zone 1)   N. Ireland   Asia Outer London / suburbs (Zone 2-6)   Eire   Africa South East   Australia / NZ   Middle East Other England   North America   Other Scotland   South America   Wales   Europe

Q16 Do you or anyone in your household work in ...?   Arts (artistic, administration, funding, academic)   Communications / advertising / PR / market research Design   None of these Financial services / banking or investment   Q17 What is the connection?   A) Myself   B) Someone else in my household   Curator     Art critic / journalist     Gallerist / dealer / retailer     Practicing artist     Practicing designer     Hobbyist